Aimée Malaka.
Resume
Available · France

Aimée Malaka

Data Science · Data Analysis · Digital Marketing

Understand before analyzing. Illuminate before deciding.

I like to understand issues as a whole, explore data and make results clearer through useful analyses, dashboards and insights. I'm also interested in algorithms and their ability to better understand certain situations and illuminate decisions.

Data & AnalyticsAlgorithmsDigital MarketingDecision
See my projects Download my resume Contact me
Digital Marketing
Data & Analytics
Algorithms
Decision
About

At the crossroads of marketing, business and data.

I've developed a hybrid profile across digital marketing, business and data, with a cross-cutting approach to problems. I like connecting needs, behaviours and data to make complex topics more readable and more useful for decision-making.

Curious and solution-oriented, I'm also interested in how data and algorithms can help better understand certain situations and bring out trends.

Curious

Understand, learn and explore.

Analytical

Observe, connect and structure.

Business vision

Understand the issues behind the data.

Solution-oriented

Turn complexity into clarity.

Journey

Experience & education

  • 2025 — Present

    Partner · Growth & Marketing

    AdSync.io

    Co-building an AdTech startup selected by Station F, at the intersection of marketing, technology and the creator economy. I contribute to growth strategy, partnerships and product positioning.

    • Station F
    • Growth
    • Partnerships
  • Sept. 2024 — Oct. 2025

    Business Analyst

    Capgemini · AXA

    Business needs scoping, workshop facilitation and coordination across business, IT and data teams. KPI management and impact studies, with a 20% reduction on selected processing times.

    • Business Analysis
    • BPMN
    • Agile
    • KPI
  • 2023 — 2025

    Master's — AI & Data

    JUNIA · Lille

    Data, transformation and decision-support training: data analysis, machine learning and performance management. Deep dive into Python, SQL and Power BI.

  • Apr. 2024 — Sept. 2024

    Data Analyst — Power BI

    Mezzo

    Analysis of large datasets via SQL and Python, design of Power BI & Looker Studio dashboards, and reporting automation for clearer performance steering — 10 h/month saved.

    • Python
    • SQL
    • Power BI
  • Feb. 2023 — Apr. 2023

    Marketing Consultant

    COJT

    Customer data analysis, behavioural segmentation and marketing dashboards designed to make indicators clearer, more actionable and more useful for decisions.

    • Marketing analytics
    • Dashboard
  • Sept. 2021 — Apr. 2022

    Marketing Consultant

    IT Room

    SEO, digital communication and performance tracking. KPI analysis, reporting and visibility optimisation across marketing channels.

    • SEO
    • KPI
    • Performance
  • 2020 — 2022

    Master — Direct & Digital Marketing

    IAE Lille

    Specialisation in digital marketing and performance, centred on customer behaviour, acquisition and consumer understanding.

  • Mar. 2020 — Aug. 2020

    Marketing & Communication Officer

    Studio Ruthy Design

    Cross-functional role between brand image, digital presence and marketing actions: content creation, communication and visibility.

    • Communication
    • Social Media
  • 2019 — 2020

    Bachelor 3 — Direct & Digital Marketing

    IAE Lille

    Deeper exploration of marketing, digital communication and strategy, with strong attention to consumer behaviours and dynamics.

  • 2017 — 2019

    DUT Information & Communication

    Université de Lille

    Fundamentals of communication, media and information: reflection, content and audience understanding.

Projects

Products & analyses built for decisions.

A selection of projects designed as products — each one solves a precise business problem.

01 · Data product

InsightIA

Turning the voice of the customer into strategic decisions.

Decision-intelligence platform to analyse customer feedback, surface key pain points and prioritise business actions.

NLPCustomer InsightsPrioritisationPythonStreamlitDuckDB
Live demo GitHub
02 · Data product

TrustIQ

Measuring trust in data before decisions are made.

Data-reliability platform to surface hidden risks and analytical credibility ahead of any decision.

Data QualityDecision RiskKPI TrustPythonStreamlit
Live demo GitHub
03 · Data product

Pulse360

A 360° view of performance.

Unified dashboard aggregating business, customer and operational signals into a single decision surface.

DashboardingKPIPower BI
Live demo GitHub
04 · Academic project

CréditScore AI

Predicting default risk before credit is granted.

Credit-scoring model trained on 396,000 loans (XGBoost, AUC=0.70) reducing defaults by 15%. Class imbalance handling (SMOTE), interpretability via SHAP, deployment FastAPI + Streamlit.

XGBoostSHAPSMOTEFastAPIStreamlitPython
GitHub
Skills

A business × data foundation.

BUSINESS
  • Business Analysis
  • Business Analytics
  • KPI Analysis
  • Decision Support
  • Requirements Gathering
  • Business Vision
DATA
  • Python
  • SQL
  • Machine Learning
  • XGBoost
  • SHAP
  • Statistics
  • Exploratory Analysis (EDA)
  • Data Visualisation
DIGITAL MARKETING
  • SEO / SEA
  • Content Strategy
  • Social Media
  • Google Analytics
  • Performance Analysis
  • Digital Acquisition
TOOLS
  • Power BI (DAX · Power Query)
  • Streamlit
  • DuckDB
  • Advanced Excel
  • GitHub
  • VS Code
  • Looker Studio
SOFT SKILLS
  • Analytical Thinking
  • Curiosity
  • Cross-functional Vision
  • Solution-oriented
  • Structured Mindset
  • Clear Communication
METHODS
  • Agile / Scrum
  • User Stories
  • BPMN
  • Functional Analysis
  • Business–IT Coordination
Contact

Let's build something useful.

Open to opportunities in Business Analysis and environments focused on transformation & decision-making.

LinkedIn CV
© 2026 Aimée Malaka — France